Coca-Cola: Real Magic. Real difference.

2024 | UI/UX DESIGN, SOCIAL MEDIA CAMPAIGN

Coca-Cola: Real Magic. Real Difference. is an interactive marketing campaign that reimagines Coca-Cola’s connection with Gen Z through Ripple, a gamified mobile app accessed via QR codes on Coca-Cola products. Through in-depth research on Gen Z’s values, engagement habits, and expectations from brands, this app was designed with authenticity and social impact in mind. Ripple encourages users to complete real-world sustainable challenges that earns the user points for exclusive rewards, fostering long-term engagement over instant gratification. By integrating gamification and real-world challenges in a mobile experience, Real Magic. Real Difference. transforms everyday moments into opportunities for positive change while reinforcing Coca-Cola’s commitment to a socially conscious future.

AWARDS
2025 Capital Region
Advertising Federation:
Social Media Campaign