better breakfast

2024 | BRAND REDESIGN, PACKAGING DESIGN

Better Breakfast is a rebrand of a dollar store breakfast biscuit. I created a thoughtful brand of on-the-go packaged breakfast foods including biscuits, yogurt, and granola. Better Breakfast highlights the importance of starting the day with balanced nutrition. Through clear, approachable packaging and digital positive language tailored to its target audience, the design fosters trust, encourages healthier habits, and positions the product as a dependable solution for busy mornings.